Wednesday, December 12, 2007

#1 SAWA Global- a new media to change the world

At SAWA we believe in the power of media as a tool to empower and inspire. Unfortunately, the mainstream media offers us a constant diet of indulgent pessimism, misleading us to believe we are out of reasons for hope. There is no denying that our world is faced with many challenges, but many of our global challenges are being tackled creatively by individuals with local solutions. SAWA focuses on sharing local solutions to the following global problems: How to 1. Reduce extreme poverty, 2. Protect and empower children, 3. Promote gender equality, 4. Halt the spread of HIV and other diseases, 5. Promote environmental sustainability, 6. Promote conflict resolution, and 7. Build global partnerships

The truth is, that all over the world, from Colombia to Kenya, from Cambodia to Rwanda, there are real individuals working within their communities to face these challenges and come up with real and lasting solutions. We should draw hope and inspiration from these individuals, sharing their stories to reinforce that not only is change possible, but it is happening. We, the public, need leaders and role models to drive our hopes and expectations about the future. These role models are out there, and we are here to find and tell their stories.

At SAWA we want to build a space where you, and I, and people all over the world can come to share positive ideas and creative solutions to our shared global problems.

One of my favourite Chinese proverbs is : The first step to better times is to imagine them. Let us imagine the future together.

Lending hope to the continued evolution of our species are our language and communication abilities. Jane Goodall points out that this gives us the unique ability to evolve culturally […] With language we can discuss the past, the present, and the future [and together] build collective wisdom.

(Redwire Magazine, November 2005).

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